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on the rocks

Insight:

Non alcoholic drinks avoid all the negatives of drinking.


Proposition:

On the Rocks' newest non alcoholic range 'Happy Hour' is hosting an opening night. A social experiment introducing the four new cocktails with a twist - not telling the crowd they are 0% until the end of the night. 

Redefining Happy Hour, this new non alcoholic range proving that alcohol is not the reason you are enjoying your time.

brand new cocktails packaging

new flavours introduction

promotional posters visuals

grand invite and event promotion

ooh advertising

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