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on the rocks
Insight:
Non alcoholic drinks avoid all the negatives of drinking.
Proposition:
On the Rocks' newest non alcoholic range 'Happy Hour' is hosting an opening night. A social experiment introducing the four new cocktails with a twist - not telling the crowd they are 0% until the end of the night.
Redefining Happy Hour, this new non alcoholic range proving that alcohol is not the reason you are enjoying your time.





brand new cocktails packaging
new flavours introduction




promotional posters visuals


grand invite and event promotion






ooh advertising


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